BUSINESS PROFILES// THE 5TH – Alex McBride

Tell us about your business – when did you start it and what is it all about?https://www.shopify.com.au/enterprise/australian-ecommerce-fashion-the-5th

What inspires you to do what you do everyday?
Connecting creative doers from around the world, and collaborating on ideas, product, and content.

What is next for your business?
More of what inspires us, and the rest will come from there.

What other inner north businesses inspire you?
A lot of the big guys, who’ve managed to keep their brand / core values in check inspire me. These are brands like: Aesop, thank you, vice, etc.

What’s your top health hack as a business owner for readers?
Down time is key, I’ve made bad decisions in the past by being too overwhelmed by the business, and not taking enough time for myself to think clearly. Now my outlet is surfing, whenever there is good swell, that’s where you’ll find me.

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